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We Built a Website With 37 Plugins—Here’s What Broke (Everything)
A cautionary tale of bloat, bugs, and bad decisions.
Google Lighthouse Gave Us a 100—Should We Frame It or Tattoo It?
What it takes to actually score a perfect performance grade (hint: magic + caching).
Your Website Isn’t Slow. It’s Just… Full of Feelings
How to debug sluggish sites without shaming your codebase.
How to Brief a Designer Without Drawing Stick Figures in Paint
Want better results from your creative team? Start with better input.
What We Learned From Rebuilding Our Own Site (Twice)
When the cobbler finally fixes their own shoes—and promptly redesigns them again.
Design Like a Dutchman: Bold Grids, Few Words, Maximum Impact
A dive into our love affair with minimalism and ruthless clarity.
Can We Build That in WordPress? (Yes. But Should We?)
Just because you can turn your site into a booking platform/cat shrine doesn’t mean you should.
A/B Testing Headlines So Good, We Almost Believed Them Ourselves
The psychology, data, and occasional witchcraft behind high-converting copy.
Meet Our Bot: The One Who Writes Internally Snarky Commit Messages
A behind-the-scenes look at our AI-powered dev assistant, and how it kinda has an attitude.